WALTER’S SHOE CARE

Marketing Manager
Key Roles:
• Manage marketing team, marketing strategies and growth, budgets, invoicing
• Manage vendors to produce and execute marketing initiatives in experiential, print and digital media. Often applying problem solving and time management skills to prioritize conflicting deadlines.
• Manage sample room and showroom displays inclusive of inventory management, product launches, innovative display concepts, visuals including off-site setup of product knowledge sessions, trade-shows, and events.• Plan and produce planograms for partnering retailers.
• Supported sales team by acquiring and assembling products and merchandise for client meetings: including pitch decks, sample products, press kits, and event giveaways.
• Ideate and produce seasonal campaigns, and initiatives.
• Collaborate on new product design marketing strategies—including: activations, experiential, and collaborations.
• Content creation: create seasonal campaigns, concept development to roll-out strategy
• Oversee graphic design, packaging, and brand guidelines
• Manage brand guidelines, the production of video adverts, magazine advertisements, direct mail packs, email campaigns, website, exhibition design and liaising with collaborators, designers, copywriters, media buyers and printers.

WORK